How Google Innovates
H a v e a m iss i on t h a t m at t e r s . W ork c an be m o r e t han a j o b w h e n i t s t a n ds f or som e thing y ou c a r e a b o ut. G o ogle ’ s missi o n is t o ‘ o r g a n i z e t h e w orld ’ s i n f orm a ti o n a n d ma k e i t u ni v e r sally a cc essible a n d us e fu l . ’ W e use this simple s t a te m en t t o g ui d e all of o u r d ecisio n s. W h e n w e s t art w ork in a n ew a r ea, i t ’ s o f te n be c a u se w e see an im p o rt a n t iss u e th a t ha s n’t be e n sol v e d a nd w e ’r e c onfide n t t h a t t ech n o l ogy c an ma k e a di ff e r e n c e. Th i nk b ig b u t s t a rt s ma ll. N o m a t t er how a m bi t i o us the pl a n, y o u h a v e t o r oll up y o u r sl e e v es a nd s t art s o mewh e r e. Goog l e B o o k s w as an i d ea th a t o ur f ou nde r , L a r ry P a g e, h ad f or a l o n g tim e . P e o p l e th o ug h t i t